Wednesday, 28 April 2010 00:00
In an exciting development, Samsung Mobile will introduce its reputed global range of mobile phones in the Sri Lankan market in the upcoming days and weeks.
Samsung Mobile intends to launch 30 GSM models, ranging from Entry Colour, Entry Colour FM range, multimedia series, touch phones, messaging series and business phones in the local market. This much awaited move will witness the entire range of sophisticated Samsung mobiles made accessible to every Sri Lankan and will cover every possible communications need.
Samsung, a world leader in consumer electronics, has now become the No. 1 choice for state-of-the-art mobile phones the world over. Specifically recognised for their advanced features and durability, Samsung mobile phones offer the latest technology coupled with long term value.
H.C. Ryu, Vice President Sales-Marketing-Product, Samsung Electronics SW Asia, Digital Communications, HQ Korea, commented on the company’s decision to enter the Sri Lankan market in a big way: “We are delighted to make this announcement about our decision to introduce our entire mobile phone range to Sri Lanka. We feel this is an interesting and optimal time to make an entry into the local market, because the economy is poised for an upward surge in the coming months. Samsung Mobile would like to establish an edge in the market.”
“Our mobile phone range has always met with a great reception in Sri Lanka. We are confident about the prospects for the complete range of 30 new products that will now be available in the country. Our customers can expect international after-sales service standards at our soon to be put up, exclusive mobile service centres islandwide.”
Samsung holds a track record for launching mobile phones that offer an attractive retinue of features and functionality, which has made Samsung handsets the first choice across all age groups. Available across a wide ranging budget and scoring high on looks and intelligence, Samsung mobile phones offer enhanced communication and entertainment features to delight users.
K. Shankar Narayan, Country Head, Samsung Sri Lanka, explained: “The mobile phone segment in Sri Lanka is poised for an exciting growth as the consumers here are well versed with the latest trends and technology in mobile industry as Sri Lankans are globe trotters. Our plan is inject dynamism into the market place with innovative marketing campaigns and special focus on channel relationship.”
Samsung Mobile also intends to make a special effort in the realm of retail marketing initiatives which will attract customers and showcase how Samsung mobile phones are exclusive.
While emphasising the channel strategy, Narayan said that Samsung mobile phones will be imported and distributed through the company’s national distribution partner and sold through exclusive dealers entitled to offer the Samsung global warranty to customers. We are also in talks with the leading telecom operators of SL and expect to forge a strong, mutually beneficial relationship with them very soon.
In a bid to distinguish its offering from its competitors, the company has placed a strong emphasis on sophisticated after sales service plans, which will be a natural corollary with every purchase of a Samsung mobile phone. Every important town and city in Sri Lanka will boast the presence of Samsung Mobile service centres, ensuring that customers enjoy enhanced service quality.
Well-appointed exclusive mobile service centers will grace every identified location and these strategically located service centers across the country will further enhance the superior Samsung user experience.