The Long Tail

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• Author : Chris Anderson
• Publisher : Hachette Books
• File Size : 17,9 Mb
• Release Date : 2006-07-11
• Total pages : 256
• ISBN : 9781401384630
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Download The Long Tail in PDF, Epub, and Kindle

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

• Author : Chris Anderson
• Publisher : Hachette UK
• File Size : 24,5 Mb
• Release Date : 2006-07-11
• Total pages : 256
• ISBN : 9781401384630
• Get Book

Download The Long Tail in PDF, Epub, and Kindle

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

• Author : Jim McGrath
• Publisher : Pearson UK
• File Size : 24,5 Mb
• Release Date : 2015-11-16
• Total pages : 289
• ISBN : 9781292098388
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Download The Little Book of Big Decision Models in PDF, Epub, and Kindle

Leaders and Managers want quick answers, quick ways to reach solutions, ways and means to access knowledge that won’t eat into their precious time and quick ideas that deliver a big result. The Little Book of Big Decision Models cuts through all the noise and gives managers access to the very best decision-making models that they need to to keep things moving forward. Every model is quick and easy to read and delivers the essential information and know-how quickly, efficiently and memorably.

• Author : Alexis Papathanassis
• Publisher : Springer Science & Business Media
• File Size : 15,8 Mb
• Release Date : 2011-04-23
• Total pages : 220
• ISBN : 9783834962317
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Download The Long Tail of Tourism in PDF, Epub, and Kindle

The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

• Author : Lark Pien
• Publisher : Unknown
• File Size : 31,6 Mb
• Release Date : 2009
• Total pages : 0
• ISBN : 1934706442
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Download Long Tail Kitty in PDF, Epub, and Kindle

Long Tail Kitty shows his house, street, neighborhood, and the town where he lives.

• Author : Seth Godin
• Publisher : Penguin
• File Size : 18,6 Mb
• Release Date : 2007-05-10
• Total pages : 106
• ISBN : 1591841666
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Download The Dip in PDF, Epub, and Kindle

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

• Author : Eric Carle
• Publisher : HarperCollins Children's Books
• File Size : 23,9 Mb
• Release Date : 1972
• Total pages : 16
• ISBN : 0690860064
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Download A Very Long Tail in PDF, Epub, and Kindle

PDF book entitled A Very Long Tail written by Eric Carle and published by HarperCollins Children's Books which was released on 1972 with total hardcover pages 16, the book become popular and critical acclaim.

• Author : Chris Anderson
• Publisher : Hachette Books
• File Size : 12,9 Mb
• Release Date : 2009-07-07
• Total pages : 288
• ISBN : 9781401394516
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Download Free in PDF, Epub, and Kindle

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. Download the audiobook of Free for free! Details inside the book.

• Author : BPI
• Publisher : BPI Publishing
• File Size : 39,9 Mb
• Release Date : 2023
• Total pages : 229
• ISBN : 9788176938372
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Download The Useful Long Tail in PDF, Epub, and Kindle

Stories that teach and entertain children. Giving the children their first lessons of morals, these books are really enjoyable.

• Author : 50MINUTES,
• Publisher : 50 Minutes
• File Size : 31,7 Mb
• Release Date : 2015-09-02
• Total pages : 34
• ISBN : 9782806267153
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Download The Long Tail Theory for Business in PDF, Epub, and Kindle

Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

• Author : Chris Anderson,SmarterComics LLC.
• Publisher : Unknown
• File Size : 28,9 Mb
• Release Date : 2011
• Total pages : 0
• ISBN : 1610660064
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Download The Long Tail from SmarterComics in PDF, Epub, and Kindle

Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve."

• Author : Geoffrey A. Moore
• Publisher : Penguin
• File Size : 43,9 Mb
• Release Date : 2005
• Total pages : 316
• ISBN : 1591841070
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Download Dealing with Darwin in PDF, Epub, and Kindle

MOORE/DEALING WITH DARWIN

• Author : Delia Owens
• Publisher : Penguin
• File Size : 46,7 Mb
• Release Date : 2018-08-14
• Total pages : 386
• ISBN : 9780735219113
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Download Where the Crawdads Sing in PDF, Epub, and Kindle

NOW A MAJOR MOTION PICTURE—The #1 New York Times bestselling worldwide sensation with more than 15 million copies sold, hailed by The New York Times Book Review as “a painfully beautiful first novel that is at once a murder mystery, a coming-of-age narrative and a celebration of nature.” For years, rumors of the “Marsh Girl” have haunted Barkley Cove, a quiet town on the North Carolina coast. So in late 1969, when handsome Chase Andrews is found dead, the locals immediately suspect Kya Clark, the so-called Marsh Girl. But Kya is not what they say. Sensitive and intelligent, she has survived for years alone in the marsh that she calls home, finding friends in the gulls and lessons in the sand. Then the time comes when she yearns to be touched and loved. When two young men from town become intrigued by her wild beauty, Kya opens herself to a new life—until the unthinkable happens. Where the Crawdads Sing is at once an exquisite ode to the natural world, a heartbreaking coming-of-age story, and a surprising tale of possible murder. Owens reminds us that we are forever shaped by the children we once were, and that we are all subject to the beautiful and violent secrets that nature keeps.

• Author : William Hammack
• Publisher : Bill Hammack
• File Size : 36,6 Mb
• Release Date : 2010-05-01
• Total pages : 229
• ISBN : 9780983966128
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Download Why Engineers Need to Grow a Long Tail in PDF, Epub, and Kindle

Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers.

• Author : Elizabeth Wilcox
• Publisher : Unknown
• File Size : 35,7 Mb
• Release Date : 2020-11-11
• Total pages : 266
• ISBN : 1950584623
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Download The Long Tail of Trauma in PDF, Epub, and Kindle

This is a story of mothers. This is a story of daughters. This is a story of the trauma we carry and the trauma we tend to.So begins this multigenerational memoir that explores the author's maternal history of repeated trauma, separation, adverse childhood experiences (ACES) and their impact on mental health. Set against a twenty-year dialogue with her mother Barbara who suffers from long undiagnosed PTSD, author Elizabeth Wilcox opens her maternal history with the birth of her illegitimate grandmother Violet to a German house servant outside London in 1904. With her mother's encouragement, Wilcox goes on to trace the lives of Violet and her mother Barbara, both of whom are deeply impacted by maternal separation and the complex trauma they have endured because of war. Through a dual timeline that is both present day and historic, Wilcox weaves together the documented and imagined voices of the women who precede her.Through her mother Barbara who has successfully raised seven children despite her difficult past, Wilcox also shows what it means to parent with intention, forgiveness and unconditional love.