The 22 Immutable Laws Of Marketing

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• Author : Al Ries,Jack Trout
• Publisher : Profile Books(GB)
• File Size : 19,5 Mb
• Release Date : 1994
• Total pages : 160
• ISBN : 1861976100
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Download The 22 Immutable Laws of Marketing in PDF, Epub, and Kindle

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

• Author : Al Ries,Jack Trout
• Publisher : Unknown
• File Size : 34,9 Mb
• Release Date : 1994
• Total pages : 143
• ISBN : 0006383459
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Download The 22 Immutable Laws of Marketing in PDF, Epub, and Kindle

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.

• Author : Al Ries
• Publisher : Harper Collins
• File Size : 49,5 Mb
• Release Date : 2005-09-27
• Total pages : 326
• ISBN : 0060799900
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Download Focus in PDF, Epub, and Kindle

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

• Author : Al Ries,Laura Ries
• Publisher : Harper Collins
• File Size : 48,8 Mb
• Release Date : 2009-10-06
• Total pages : 272
• ISBN : 9780061983672
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Download The 22 Immutable Laws of Branding in PDF, Epub, and Kindle

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

• Author : Al Ries,Jack Trout
• Publisher : Plume
• File Size : 53,6 Mb
• Release Date : 1990
• Total pages : 244
• ISBN : 0452264189
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Download Bottom-up Marketing in PDF, Epub, and Kindle

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

• Author : Al Ries,Laura Ries
• Publisher : Unknown
• File Size : 17,6 Mb
• Release Date : 2003-02
• Total pages : 181
• ISBN : 1861976003
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Download 11 Immutable Laws of Internet Branding in PDF, Epub, and Kindle

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding, such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding, this will be a smart snappy read full of practical advice and marketing savvy. The authors will use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works.

• Author : Al Ries,Laura Ries
• Publisher : Harper Collins
• File Size : 47,6 Mb
• Release Date : 2009-03-17
• Total pages : 320
• ISBN : 9780061742736
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Download The Fall of Advertising and the Rise of PR in PDF, Epub, and Kindle

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

• Author : Al Ries,Jack Trout
• Publisher : McGraw Hill Professional
• File Size : 26,9 Mb
• Release Date : 1997-11-22
• Total pages : 228
• ISBN : 0071371125
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Download Marketing Warfare in PDF, Epub, and Kindle

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

• Author : Al Ries,Jack Trout
• Publisher : Harper Collins
• File Size : 34,6 Mb
• Release Date : 2009-10-13
• Total pages : 160
• ISBN : 9780061798177
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Download The 22 Immutable Laws of Marketing in PDF, Epub, and Kindle

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

• Author : Jack Trout
• Publisher : McGraw Hill Professional
• File Size : 22,6 Mb
• Release Date : 2004-03-18
• Total pages : 177
• ISBN : 9780071437943
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Download Jack Trout on Strategy in PDF, Epub, and Kindle

Publisher Description

• Author : Al Ries,Jack Trout
• Publisher : New York ; McGraw-Hill
• File Size : 31,9 Mb
• Release Date : 1991
• Total pages : 378
• ISBN : UOM:39076001033187
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Download Horse Sense in PDF, Epub, and Kindle

In Horse Sense, the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives.

• Author : Carlos Gil
• Publisher : Kogan Page Publishers
• File Size : 52,9 Mb
• Release Date : 2019-10-03
• Total pages : 241
• ISBN : 9780749497590
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Download The End of Marketing in PDF, Epub, and Kindle

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

• Author : Al Ries,Laura Ries
• Publisher : Harper Collins
• File Size : 17,5 Mb
• Release Date : 2009-03-17
• Total pages : 320
• ISBN : 9780061751394
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Download The Origin of Brands in PDF, Epub, and Kindle

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.

• Author : Marc Gobe
• Publisher : Simon and Schuster
• File Size : 20,7 Mb
• Release Date : 2010-02-09
• Total pages : 352
• ISBN : 9781581157376
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Download Emotional Branding in PDF, Epub, and Kindle

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

• Author : Martin Meadows
• Publisher : Meadows Publishing
• File Size : 44,6 Mb
• Release Date : 2017-12-28
• Total pages : 697
• ISBN : 1230987654XX
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Download 365 Days With Self-Discipline in PDF, Epub, and Kindle

How to Build Self-Discipline and Become More Successful (365 Powerful Thoughts From the World’s Brightest Minds) Its lack makes you unable to achieve your goals. Without it, you’ll struggle to lose weight, become fit, wake up early, work productively and save money. Not embracing it in your everyday life means that you’ll never realize your full potential. Ignoring it inevitably leads to regret and feeling sad about how more successful and incredible your life could have been if you had only decided to develop it. What is this powerful thing? Self-discipline. And if there’s one thing that self-discipline is not, it’s instant. It takes months (if not years) to develop powerful self-control that will protect you from impulsive decisions, laziness, procrastination, and inaction. You need to exhibit self-discipline day in, day out, 365 days in a year. What if you had a companion who would remind you daily to stay disciplined and persevere, even when the going gets tough? 365 Days With Self-Discipline is a practical, accessible guidebook for embracing more self-discipline in your everyday life. You’ll learn how to do this through 365 brief, daily insights from the world’s brightest minds, expanded and commented upon by bestselling personal development author Martin Meadows. This isn’t just an inspirational book; most of the entries deliver practical suggestions that you can immediately apply in your life to become more disciplined. Here are just some of the things you’ll learn: - why living your life the hard way makes it easy (and other suggestions from a successful entrepreneur and longevity scientist); - how to overcome your initial resistance and procrastination based on the remark made by one of the most renowned Renaissance men; - why, according to an influential neurosurgeon, it’s key to see problems as hurdles instead of obstacles (and how to do that); - how to embrace an experimental mindset to overcome a fear of failure (a technique recommended by a successful entrepreneur and musician); - how to quit in a smart way, according to a world-famous marketing expert; - how to improve your productivity at work by implementing the advice from one of the most successful detective fiction writers; - how a trick used by screenwriters can help you figure out the first step needed to get closer to your goals; - how to maintain self-discipline in the long-term by paying attention to what a bestselling non-fiction author calls necessary to survive and thrive; - how your most common thoughts can sabotage your efforts (and other valuable insights from one of the most respected Roman Stoics); and - how to overcome temporary discouragement and look at your problems from the proper perspective, as suggested by a well-known public speaker and author. If you’re ready to finally change your life and embrace self-discipline — not only for the next 365 days, but for the rest of your life — buy this book now and together, let’s work on your success! Keywords: self-discipline handbook, self-control book, willpower book, success journal, mental resilience, become successful, achieve your goals