Idiot Generation

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• Author : Susan Friedmann
• Publisher : Penguin
• File Size : 24,8 Mb
• Release Date : 2009-08-04
• Total pages : 423
• ISBN : 9781101148525
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Download The Complete Idiot's Guide to Target Marketing in PDF, Epub, and Kindle

Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: *Five easy steps to identify the most lucrative niche markets *Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs *Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas *Highly-effective and low-budget advertising strategies and customer retention techniques

• Author : Mary Faulkner, M.A.,Robert O'Gorman
• Publisher : Penguin
• File Size : 32,8 Mb
• Release Date : 2000-03-10
• Total pages : 892
• ISBN : 9781101198865
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Download The Complete Idiot's Guide to Understanding Catholicism in PDF, Epub, and Kindle

The Complete Idiot's Guide To Catholicism explores the world's largest religious denomination and introduced you to the Catholic practice. It offers you a new approach to learning Catholicism, covering the rituals and symbols of the religion, such as Mass, the Seven Sacraments, and the holy days and their meaning. The authors tell you how Catholicism has spread throughout the world, its roots, and how it has grown and changed over the course of this century. It's a valuable tool for anyone interested in examining--or reexamining--this large and complex religion

• Author : Colleen Wells,Susan Drake
• Publisher : Penguin
• File Size : 17,8 Mb
• Release Date : 2008-01-02
• Total pages : 351
• ISBN : 9781436211680
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Download The Complete Idiot's Guide to Guerrilla Marketing in PDF, Epub, and Kindle

Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.

• Author : Jim Lauricella
• Publisher : AuthorHouse
• File Size : 16,7 Mb
• Release Date : 2015-07-20
• Total pages : 208
• ISBN : 9781504923422
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Download Generation of Idiots in PDF, Epub, and Kindle

An examination of how our thoughts and emotions are manipulated by politicians, media, and celebrities. Generation of Idiots was written to expose the persuading forces that move Americans today and distort the young minds of tomorrow. Great men such as Ben Franklin and Thomas Jefferson used to inspire young minds, not use them for their own personal gain. Our country hangs in the balance, unless we find great patriots like that again to lead us back into prosperity. This book may raise your blood pressure or make you laugh, but it will also make you think-and thats the objective.

• Author : Alan Axelrod
• Publisher : Penguin
• File Size : 39,9 Mb
• Release Date : 2000
• Total pages : 436
• ISBN : 0028639022
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Download The Complete Idiot's Guide to World War I in PDF, Epub, and Kindle

Provides coverage of the causes leading to war, famous battles, weapons, and the influence on political and cultural development, and includes biographical information on key figures.

• Author : John L. Lipp
• Publisher : Penguin
• File Size : 20,8 Mb
• Release Date : 2009-10-06
• Total pages : 304
• ISBN : 9781101140611
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Download The Complete Idiot's Guide to Recruiting and Managing Volunteers in PDF, Epub, and Kindle

Advice on the unique challenges of managing a volunteer workforce. Volunteers provide vital services to millions of people each year. However, because of their work's special nature, they're one of the most challenging work-forces to manage and retain. Lipp has managed these workers for over 20 years and shares his experience in recruiting, balancing paid and volunteer staff, creating schedules that work, addressing the transient nature of volunteers, motivation, and retention. ? Expert Author in the field ? There is a growing need for volunteer workers as budgets are cut ? Most current book on the subject ? Clear, jargon-free text full of anecdotes and step-by-step advice

• Author : Jeanne Rejaunier,Lee Freund
• Publisher : Penguin
• File Size : 37,6 Mb
• Release Date : 2003-11-04
• Total pages : 321
• ISBN : 9781440614606
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Download The Complete Idiot's Guide to Food Allergies in PDF, Epub, and Kindle

With the increase in processed food and additives in our diets, food allergy problems are expected to escalate in number and severity. But in The Complete Idiot's Guide(r) to Food Allergies, readers will find expert answers to such problems as: € How to tell an allergic from a non-allergic reaction € Food allergy treatments and their effectiveness € Allergies and diet: useful shopping advice for the supermarket € Alternative medical treatments for food allergies € Special food menus for specific allergies (e.g., eggs, milk, etc.)

• Author : Kathy Kleidermacher
• Publisher : Penguin
• File Size : 36,5 Mb
• Release Date : 2005-11-01
• Total pages : 349
• ISBN : 9781440614675
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Download The Complete Idiot's Guide to Copywriter's Words And Phrases in PDF, Epub, and Kindle

Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

• Author : Lisa Lenard,Robin Gile
• Publisher : Penguin
• File Size : 24,7 Mb
• Release Date : 2005-02-01
• Total pages : 383
• ISBN : 9781615644742
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Download The Complete Idiot's Guide to Palmistry, 2nd Edition in PDF, Epub, and Kindle

This updated and revised second edition covers palm and hand reading, including an in-depth look at individual fingers, lines and the shape of the palm, and how these can be read to reveal personal insights. All-new information on health, happiness, and well-being and how a reading can interpret them. Worksheets to help beginners chart the dominant characteristics of the hand and what they mean in a reading. Exercises, examples and detailed line drawings to ease beginners into the practice of palm reading. Perfect for beginners and a good quick-reference guide for more exeprienced palm readers.

• Author : Janis Raye,Neil Raphel
• Publisher : Penguin
• File Size : 52,9 Mb
• Release Date : 2009-08-04
• Total pages : 487
• ISBN : 9781101105252
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Download The Complete Idiot's Guide to a Successful Family Business in PDF, Epub, and Kindle

It's all in the family Family businesses are the backbone of any economy, but they can present a host of challenges that can affect their chances of success. The Complete Idiot's Guide® to a Successful Family Business is the most current and comprehensive book that tells the proprietors of family concerns how to deal with such unique issues, including expansion beyond the original family business, and family versus hired management. *80 percent of all businesses in America are family-run *Written by a nationally known author team *Instructive anecdotes about successful businesses provide practical, hands on Advice

• Author : Marc Dorio,Susan Shelly
• Publisher : Penguin
• File Size : 26,7 Mb
• Release Date : 2011-01-04
• Total pages : 336
• ISBN : 9781101478370
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Download The Complete Idiot's Guide to Boosting Employee Performance in PDF, Epub, and Kindle

Keep workers working-and happy. The Complete Idiot's Guide® to Boosting Employee Performance is the most current and comprehensive guide for managers seeking to get the most out of their employees and build lasting relationships that will help them grow their business. Includes the newest and most powerful tools to keep employees doing their best, including ideas on keeping morale high when business is tough, avoiding stagnant work habits and routines, energizing employees about their job, how to retain the best employees, and much more. ? Practical tips on maintaining clear communication between managers and staff, offering the right incentives, and inspiring teamwork ? Includes insightful anecdotes from real life

• Author : Arlene Tognetti,Stephanie Jourdan, Ph.D.
• Publisher : Penguin
• File Size : 22,7 Mb
• Release Date : 2010-11-02
• Total pages : 416
• ISBN : 9781101441176
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Download The Complete Idiot's Guide Astrology Dictionary in PDF, Epub, and Kindle

From Astrology to the Zodiac... The Complete Idiot's Guide® Astrology Dictionary gives readers over 1,500 entries on everything about astrology from A to Z, including everything they need to know to read their chart and make interpretations. ?Organized in two sections for quick and easy reference, providing readers with the meaning of the term or topic, then interpretations that can be applied for readers to learn more about themselves or others ?Tognetti is also the lead author of The Complete Idiot's Guide® to Astrology, Fourth Edition, The Complete Idiot's Guide® to Tarot, Second Edition, and The Complete Idiot's Guide® to Tarot Spreads.

• Author : Emily Jane Willingham, Ph.D.
• Publisher : Penguin
• File Size : 43,6 Mb
• Release Date : 2010-06-01
• Total pages : 507
• ISBN : 9781101198032
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Download The Complete Idiot's Guide to College Biology in PDF, Epub, and Kindle

Don't know much about biology? The Complete Idiot's Guide® to College Biology follows the curriculum of Biology 101 so closely that it serves as a perfect study guide, and it's also great for AP Biology and SAT Subject Biology exams that high school students are taking in droves. Students can turn to it when their textbooks are unclear or as an additional aid throughout the semester. ?The number of high school students who took AP Biology in 2008 increased 7 percent over the previous year (more than 154,000) ?College biology doesn't just lead to medical, dental, or veterinary school-biotechnology and biochemical jobs remain hot in today's job market ?Follows in the footsteps of The Complete Idiot's Guides® as a terrific supplementary reading for AP Biology, though it follows the curriculum of the college Intro to Biology course.

• Author : Gretchen Hirsch
• Publisher : Penguin
• File Size : 39,6 Mb
• Release Date : 2007-09-04
• Total pages : 393
• ISBN : 9781440626128
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Download The Complete Idiot's Guide to Difficult Conversations in PDF, Epub, and Kindle

How to tackle sensitive subjects. Covering both professional and personal situations, this guide examines ways to approach and handle conversations that are often put off or avoided altogether. The most comprehensive book of its kind, it provides all the information you need to approach difficult conversations with confidence, avoid blaming, overcome defensiveness, and make better decisions. -The only book on the market covering difficult conversations in both the workplace and one's personal life -Can be read cover to cover or used as a quick reference guide -Reviewed and approved by the Program Chair of Organizational Communication at Franklin University and former professor of Applied Linguistics at Harvard University

• Author : Marilyn Sullivan
• Publisher : Penguin
• File Size : 27,5 Mb
• Release Date : 2006-12-05
• Total pages : 575
• ISBN : 9781440696893
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Download The Complete Idiot's Guide to Success as a Real Estate Agent, 2nd Edition in PDF, Epub, and Kindle

The incredible growth of the real estate market over the past few years has more and more people looking to change jobs and get in on the action. Fully revised and updated (and written by a highly regarded real estate broker, author, and lawyer), this book covers everything from whether or not real estate sales is the right career move, to how to master the skills necessary to be successful. Includes a consideration of the pros and cons of a career in real estate sales, as well as hints for taking the exam and getting licensed. Updated information on websites, technology, and newly-popular discounted fee structure. Provides easy-to-follow, customizable business markets.