Essentials Of Health Care Marketing

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• Author : Eric N. Berkowitz
• Publisher : Jones & Bartlett Learning
• File Size : 49,6 Mb
• Release Date : 2006
• Total pages : 452
• ISBN : 0763783501
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Health Sciences & Professions

• Author : Berkowitz
• Publisher : Jones & Bartlett Publishers
• File Size : 51,8 Mb
• Release Date : 2016-08-15
• Total pages : 609
• ISBN : 9781284094312
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Download Essentials of Health Care Marketing in PDF, Epub, and Kindle

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

• Author : Eric Berkowitz
• Publisher : Jones & Bartlett Learning
• File Size : 9,5 Mb
• Release Date : 2010-10-22
• Total pages : 536
• ISBN : 9780763783334
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Health Sciences & Professions

• Author : Hari Singh
• Publisher : Taylor & Francis
• File Size : 24,5 Mb
• Release Date : 2017-12-15
• Total pages : 283
• ISBN : 9781351582391
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Download Essentials of Management for Healthcare Professionals in PDF, Epub, and Kindle

Medical care is an industry and private providers and hospitals are the major service providers. They operate on business principles. Hospitals are getting highly specialized and complex. The diagnostics and therapeutics are technology intensive. Private establishments have to compete with one another to remain in business. They strive to induct the best talent and latest technical know-how, resulting in ever-increasing costs to patients. Patients, who pay high charges, demand quality as a matter of right. To meet the challenge, hospitals are constrained to bring in professionalism in their systems and services. They appoint qualified professional managers to manage their clinics and hospitals with a view to sparing health professionals to focus on clinical care. Whether right or wrong, ‘management’ is often associated with authority and power. As a result, the medical professionals are reduced to secondary level in some organizations. To retain commanding positions in medical organizations, it has become necessary for the healthcare professionals to learn ‘management’, at least its basics. On the other hand, non-medical managers while managing healthcare services do not get the required cooperation from the medical professionals, as the latter are often secretive and not willing to share medical knowledge. If medical knowledge is demystified, non-medical managers can perform many functions in healthcare organizations proficiently. Both medical and non-medical managers can complement each other in providing quality healthcare services. The book aims to orient clinicians (including physicians and nurses) and other healthcare professionals on the essentials of business management and to familiarize them with management terms and jargon. They can learn to be effective managers besides being health professionals. Similarly, non- medical managers can get familiarized to nuances of clinical care and special managerial requirements of healthcare facilities. They all will be able to relate processes in healthcare settings with the concepts of business management. They can develop expertise on patient relationship management

• Author : John L. Fortenberry
• Publisher : Jones & Bartlett Learning
• File Size : 41,8 Mb
• Release Date : 2010-10-22
• Total pages : 253
• ISBN : 9780763764487
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Download Cases in Health Care Marketing in PDF, Epub, and Kindle

Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.

• Author : Steven G. Hillestad,Eric N. Berkowitz
• Publisher : Jones & Bartlett Learning
• File Size : 12,8 Mb
• Release Date : 2018-11-30
• Total pages : 352
• ISBN : 9781284150407
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Download Health Care Market Strategy in PDF, Epub, and Kindle

Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings.

• Author : Patrick T. Buckley
• Publisher : HC Pro, Inc.
• File Size : 55,6 Mb
• Release Date : 2009-09-10
• Total pages : 191
• ISBN : 9781601463517
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Download The Complete Guide to Hospital Marketing, Second Edition in PDF, Epub, and Kindle

A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

• Author : Leigh Cellucci
• Publisher : Unknown
• File Size : 10,8 Mb
• Release Date : 2013
• Total pages : 239
• ISBN : 1640550798
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Download Healthcare Marketing in PDF, Epub, and Kindle

PDF book entitled Healthcare Marketing written by Leigh Cellucci and published by Unknown which was released on 2013 with total hardcover pages 239, the book become popular and critical acclaim.

• Author : Steven G. Hillestad,Eric N. Berkowitz
• Publisher : Jones & Bartlett Learning
• File Size : 38,7 Mb
• Release Date : 1991
• Total pages : 282
• ISBN : 0834201887
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Download Health Care Marketing Plans in PDF, Epub, and Kindle

Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.

• Author : Philip Kotler,Robert J. Stevens,Joel I. Shalowitz
• Publisher : John Wiley & Sons
• File Size : 55,5 Mb
• Release Date : 2021-02-17
• Total pages : 418
• ISBN : 9781118355831
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Download Strategic Marketing For Health Care Organizations in PDF, Epub, and Kindle

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

• Author : Berkowitz
• Publisher : Jones & Bartlett Publishers
• File Size : 33,6 Mb
• Release Date : 2006-02
• Total pages : 440
• ISBN : 144961745X
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Download Essentials of Health Care Marketing in PDF, Epub, and Kindle

PDF book entitled Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers which was released on 2006-02 with total hardcover pages 440, the book become popular and critical acclaim.

• Author : Steven Berger
• Publisher : John Wiley & Sons
• File Size : 21,7 Mb
• Release Date : 2008-04-16
• Total pages : 546
• ISBN : 0470314001
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Download Fundamentals of Health Care Financial Management in PDF, Epub, and Kindle

In this thoroughly revised and updated third edition of Fundamentals of Health Care Financial Management, consultant and educator Steven Berger offers a practical step-by-step approach to understanding the fundamental theories and relationships guiding financial decisions in health care organization. Set in a fictional mid-sized hospital, the book is written in diary form, taking the reader into the inner workings of the finance executive's office. This introduction to the most-used tools and techniques of health care financial management includes health care accounting and financial statements; managing cash, billings and collections; making major capital investments; determining cost and using cost information in decision-making; budgeting and performance measurement; and pricing. As in the previous editions, this book introduces key practical concepts in fundamental areas of financial management.

• Author : Robert W. Palmatier,Shrihari Sridhar
• Publisher : Bloomsbury Publishing
• File Size : 48,9 Mb
• Release Date : 2020-12-31
• Total pages : 350
• ISBN : 9781350305281
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Download Marketing Strategy in PDF, Epub, and Kindle

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

• Author : Elizabeth M. Varcarolis
• Publisher : Elsevier Health Sciences
• File Size : 51,6 Mb
• Release Date : 2016-07-22
• Total pages : 512
• ISBN : 9780323415378
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Download Essentials of Psychiatric Mental Health Nursing - E-Book in PDF, Epub, and Kindle

Awarded third place in the 2017 AJN Book of the Year Awards in the Psychiatric and Mental Health Nursing Category. Get a full understanding of today’s psychiatric nursing practice in less time! Essentials of Psychiatric Mental Health Nursing, 3rd Edition offers the perfect balance of essential nursing interventions and clinical content paired with current research and evidence-based practice to fully equip you for today’s field of mental health nursing. This new edition continues to retain the reader-friendly style, emphasis on therapeutic communication, and the nursing process organization that was successful in the previous edition. It also includes additional DSM-5 disorders, illustrations of various neurobiology disorders, a new neurobiology learning tool, and new NCLEX review questions to help you pass your course and thoroughly prepare for the psychiatric nursing section of the NCLEX. REVISED! Examining the Evidence boxes explain the reasoning behind nursing interventions and how research affects everyday practice. UNIQUE! Applying the Art sections in the clinical chapters provide examples of therapeutic and nontherapeutic communication techniques as well as realistic nurse-patient interaction scenarios. Chapter review questions reinforce essential content from the chapter. Critical thinking questions introduce clinical situations in psychiatric nursing. Nursing Interventions tables familiarize readers with interventions for a disorder that they will encounter in clinical practice. Key concepts and terms clarify essential terminology. Vignettes offer succinct, real-life glimpses into clinical practice by describing patients and their psychiatric disorders. Assessment Guidelines familiarize readers with methods of assessing patients. Potential Nursing Diagnosis tables give several possible nursing diagnoses for a particular disorder along with the associated signs and symptoms. DSM-5 diagnostic criteria identifies medical diagnostic criteria for psychiatric disorders for integration into the nursing plan of care. Important contributions from psychiatric mental health nursing pioneers are featured in the opening unit pages. Cultural Considerations sections reinforce the principles of culturally competent care. Key Points to Remember outline the main concepts of each chapter in an easy to comprehend and concise bulleted list. Appendices feature the DSM-5 Classifications and a list of the latest NANDA-I diagnoses for readers’ reference.

• Author : Richard K. Thomas
• Publisher : Unknown
• File Size : 52,7 Mb
• Release Date : 2020
• Total pages : 229
• ISBN : 1640551573
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Download Marketing Health Services in PDF, Epub, and Kindle

"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--