Dialog Powers 17 Schools’ Cricket Encounters

Sri Lanka’s Biggest-Ever Big Match Sponsorship

Monday, 1st March 2010

Sri Lanka’s flagship telecommunications services provider, Dialog Telekom, will power 17 annual cricket encounters in 14 towns around the island including the North and East, in Sri Lanka’s biggest-ever schools’ big match season. The season kicked off on 25th February and will come to a close on 28th March.

Demonstrating its commitment to foster local sporting talent in an equitable manner, Dialog has pledged its support to a total of 34 schools and 374 players from across all provinces of the country, making way for several new outstation schools to enter the schools’ big match arena.

Commenting on the company’s association with this year’s big match season, Mr. Nushad Perera, Group Chief Marketing Officer of Dialog Telekom said, “Dialog is honoured to once again be the largest sponsor of sports in Sri Lanka. We enjoy a long-standing relationship with Sri Lankan cricket, and the schools’ tourney is the primary channel for identifying and developing talent for our future. In addition to our efforts in the past, Dialog will play a much larger role in developing schools’ cricket this year, and we will promote and foster our young talent in a sustainable and meaningful manner. In 2010, we are transcending boundaries, and have reigned in schools from all over the island including the North and East – a clear demonstration of our will to empower and philosophy of inclusion”

Dialog will power the Thurstan – Isipathana (big match & one day), Joe – Pete (one day) and Royal – Thomian T20 encounters in Colombo, the Kingswood – Dharmaraja big match and Trinity – St. Anthony’s one day encounter in Kandy, the Rahula- St. Aloysius big match in Matara, Richmond – Mahinda encounter in Galle, Dhamashoka – Devananda big match in Ambalangoda, Kalutara Vidyalaya – Tissa Vidyalaya encounter in Kalutara, St.Sebastian’s College – Prince of Wales (One day) in Moratuwa, Jaffna Central – St. Johns big match in Jaffna, Hindu College – Vishananda Vidyalaya big match in Trincomalee, St.Mary’s -Zahira College encounter in Hambantota, Seevali Central – Gankanda Central big match in Ratnapura, St.Thomas – Science College in Matale, St.Mary’s – Kegalu Vidyalaya in Kegalle and the encounter between Bandaranayke College Gampaha and Bandaranayke Central College Veyangoda.

Dialog Telekom has been a prominent sponsor of Sri Lankan Sports and is committed to developing talent in Sri Lanka to international standards. The Company is closely associated with School Cricket, Athletics, Football, Rugby, Volleyball, Rowing and Disabled Sports, and has sponsored national contingents to international events including the Olympics, Paralympics, Commonwealth, Asian, SAF and FESPIC Games.